Kids grow fast and wreck shoes.

Born in Nike Valiant Labs, EasyKicks was Nike's first exploration into subscription business models. Originally conceived as a service for elite runners who cycle through their shoes quickly, the business pivoted after qualitative research pointed us towards designing the service for parents of fast-growing kids. EasyKicks offered convenience, predictability, and a personalized experience for a flat monthly fee.

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Lead Brand Designer Adam Shalz
Lead Digital Designer Francisco Juarez
Brand Designer Kat Black