Stress-testing the business model.
EasyKicks launched with just one subscription plan, offering unlimited shoe swaps for just $20 a month. With a focus on sustainable growth, we designed and ran multivariate tests to identify optimal plans and pricing that would serve the widest range of consumers, and allow us to scale the business.
Our testing included digging into onboarding, plan selection, swap rates, and cancelations, to gain a deeper understanding of our customer journey and sentiment. Additionally, we began testing added content within the box, to better understand if members saw an added value, and how it affected retention.