Bringing Nike inspiration to a new generation.
Each Nike Adventure Club shipment was an opportunity for us to bring inspiration and empowerment to our members. Along with a new pair of shoes, each delivery included a printed “adventure guide” chock full of games, comics, activities, stickers, and more—all designed to get kids active and engaged with their surroundings. Our team also looked for ways to add moments of “surprise and delight”—including unexpected items like drawstring bags, pennants, and other goodies.
Each activity in the adventure guides was designed and tested by our team, with a focus on ensuring we included activities that could be enjoyed by the widest range of ages and abilities, and without any special supplies. Get up, grab a buddy, and start moving!