https://chrisarth.com Chris Arth Thu, 14 Jul 2022 21:44:33 +0000 https://chrisarth.com en https://chrisarth.com/A-Kids-Co Thu, 07 Jul 2022 18:51:20 +0000 Chris Arth https://chrisarth.com/A-Kids-Co A Kids Co.Head of Design May 2021—July 2022 https://chrisarth.com/AKCO-Start-The-Conversation Mon, 11 Jul 2022 18:05:32 +0000 Chris Arth https://chrisarth.com/AKCO-Start-The-Conversation Stories to start a conversation. Jelani Memory started&nbsp;A Kids Co. in 2019 with a single, self-published book—A Kids Book About Racism. What began as a small, personal side project has quickly grown into a full-fledged kids' media company with over 80 book titles, a podcast network of a dozen shows, and a streaming video platform and app—all carefully designed to speak up to kids, introduce them to big ideas and important topics, and empower families to engage in thoughtful conversations together.Forbes︎︎︎Mother Magazine︎︎︎Geekwire︎︎︎Kidscreen︎︎︎ Creative Director Rick DeLucco Senior Designer Duke Stebbins Designer Gabby Nguyen <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/fd2bb93f6afb785e84e1f5479f1c756b1b40e5b34fe578ba2fee1e033783f540/Brand---01.jpg" data-mid="148839327" border="0" src="https://freight.cargo.site/w/1000/i/fd2bb93f6afb785e84e1f5479f1c756b1b40e5b34fe578ba2fee1e033783f540/Brand---01.jpg" /> <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/7bfcc4c38ecde85eee5d2778ef82154db0cf0cb2d4d861d80db685bd0791e516/Brand---02.jpg" data-mid="148839334" border="0" src="https://freight.cargo.site/w/1000/i/7bfcc4c38ecde85eee5d2778ef82154db0cf0cb2d4d861d80db685bd0791e516/Brand---02.jpg" /> <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/7386146c3d8c6d911042bf7cff1c2629ac89f49f72fa14890b27efe18d806b58/Brand---03.jpg" data-mid="150003308" border="0" src="https://freight.cargo.site/w/1000/i/7386146c3d8c6d911042bf7cff1c2629ac89f49f72fa14890b27efe18d806b58/Brand---03.jpg" /> https://chrisarth.com/AKCO-Banner-01 Mon, 11 Jul 2022 18:09:04 +0000 Chris Arth https://chrisarth.com/AKCO-Banner-01 <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/1adc0790ff38940cc34aa35be2436a8b7c386f0235fec57494730426c774d425/Book---Hero.jpg" data-mid="148667602" border="0" src="https://freight.cargo.site/w/1000/i/1adc0790ff38940cc34aa35be2436a8b7c386f0235fec57494730426c774d425/Book---Hero.jpg" /> <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/2e8e8da59b5f347f4a86a9d9c8a957c911a3ef4ff8f6000ce76fa217e9729ff1/Book---Products.jpg" data-mid="147899603" border="0" src="https://freight.cargo.site/w/1000/i/2e8e8da59b5f347f4a86a9d9c8a957c911a3ef4ff8f6000ce76fa217e9729ff1/Book---Products.jpg" /> https://chrisarth.com/AKCO-Next-Generation-Media Mon, 11 Jul 2022 18:09:49 +0000 Chris Arth https://chrisarth.com/AKCO-Next-Generation-Media Defining the next generation of kids' media. One of the unique parts of A Kids Co. is the speed and efficiency at which new products were conceived of, developed, and published. Our small team launched over 50 new products within a year, spanning books, video, and audio-based channels. We worked with partners like The Dodo, Seed, Judy, Nugget, Billie, and with legends like LeVar Burton, Billie Jean King, Ziggy Marley, Joy Cho, and Taboo. And, we won awards from Apple, Fast Company, and Common Sense Media. Pretty dang cool. <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/7e0a36f95956cfbb63ca0d27fc870ad9b1640a1f6addca649a506df4be44f7cd/Podcast---Product.jpg" data-mid="148836183" border="0" src="https://freight.cargo.site/w/1000/i/7e0a36f95956cfbb63ca0d27fc870ad9b1640a1f6addca649a506df4be44f7cd/Podcast---Product.jpg" /> <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/57eabb6aa606feab90532cefd1e06099b93aee74d2473befc054acba0c139d1e/Podcast---Product-1.jpg" data-mid="148836182" border="0" src="https://freight.cargo.site/w/1000/i/57eabb6aa606feab90532cefd1e06099b93aee74d2473befc054acba0c139d1e/Podcast---Product-1.jpg" /> https://chrisarth.com/AKCO-Banner-02 Mon, 11 Jul 2022 18:10:20 +0000 Chris Arth https://chrisarth.com/AKCO-Banner-02 https://chrisarth.com/AKCO-Empowering-Families Thu, 14 Jul 2022 21:44:33 +0000 Chris Arth https://chrisarth.com/AKCO-Empowering-Families Meeting families where they’re at. Kids are ready to talk about the big topics in life, it's grownups who often shy away from those conversations. Our members told us they were looking to A Kids Co. to address timely and important topics in an accessible and straightforward way, and they were building household routines around our products. Our app and streaming platform introduced a safe space for kids to navigate and explore the content, and our customizable book box subscription allowed families to pick the books most relevant to them each month. <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/1ca371a73d0ee678e0a16b55a68a9a591eac2cd752def800ead32bda3f07e586/AKCO---App-Combo.jpg" data-mid="150005130" border="0" src="https://freight.cargo.site/w/1000/i/1ca371a73d0ee678e0a16b55a68a9a591eac2cd752def800ead32bda3f07e586/AKCO---App-Combo.jpg" /> <img width="1948" height="1299" width_o="1948" height_o="1299" data-src="https://freight.cargo.site/t/original/i/867c25c9ecbb932b7696f6bbe1edc0e4180d22ed5376e8ddcbc81c2e0e729ed4/AKCO---App-iPhone.jpg" data-mid="150005116" border="0" src="https://freight.cargo.site/w/1000/i/867c25c9ecbb932b7696f6bbe1edc0e4180d22ed5376e8ddcbc81c2e0e729ed4/AKCO---App-iPhone.jpg" /> https://chrisarth.com/Nike-Adventure-Club Thu, 07 Jul 2022 18:51:20 +0000 Chris Arth https://chrisarth.com/Nike-Adventure-Club Nike&nbsp;Adventure ClubDesign DirectorJune 2019—April 2021 https://chrisarth.com/NAC-Sneaker-Club Mon, 11 Jul 2022 18:27:20 +0000 Chris Arth https://chrisarth.com/NAC-Sneaker-Club The sneaker club for adventurous kids. Launched in July 2019, Nike Adventure Club holds the distinction of being the company’s first-ever subscription service. Designed for busy parents and fast-growing kids, Nike Adventure Club offered convenient access to premium Nike and Converse styles paired with fun activity guides and resources to inspire play for the whole family. Nike discontinued Nike Adventure Club in 2021 as part of their company-wide restructuring.CNBC︎︎︎Fast Company︎︎︎Tech Crunch︎︎︎Lead Brand Designer&nbsp;Adam Shalz Lead Digital Designer Francisco Juarez Brand Designer Kat Black <img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/15c16d1c197519daf930f648e7694dbe19ab8ced862672cdbbafd918317757ee/NAC_BROTHER-0139.JPG" data-mid="148543711" border="0" src="https://freight.cargo.site/w/1000/i/15c16d1c197519daf930f648e7694dbe19ab8ced862672cdbbafd918317757ee/NAC_BROTHER-0139.JPG" /> https://chrisarth.com/NAC-Banner-01-1 Mon, 11 Jul 2022 19:40:13 +0000 Chris Arth https://chrisarth.com/NAC-Banner-01-1 <img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/4135addb2c8b545832376f5d58a4cf80f6bdc8bab8848bde7b5a2dcb70295952/NAC-06.jpg" data-mid="148546538" border="0" src="https://freight.cargo.site/w/1000/i/4135addb2c8b545832376f5d58a4cf80f6bdc8bab8848bde7b5a2dcb70295952/NAC-06.jpg" /> https://chrisarth.com/NAC-Nike-Inspiration Mon, 11 Jul 2022 19:39:24 +0000 Chris Arth https://chrisarth.com/NAC-Nike-Inspiration Bringing Nike inspiration to a new generation. Each Nike Adventure Club shipment was an opportunity for us to bring inspiration and empowerment to our members. Along with a new pair of shoes, each delivery included a printed “adventure guide” chock full of games, comics, activities, stickers, and more—all designed to get kids active and engaged with their surroundings. Our team also looked for ways to add moments of “surprise and delight”—including unexpected items like drawstring bags, pennants, and other goodies. Each activity in the adventure guides was designed and tested by our team, with a focus on ensuring we included activities that could be enjoyed by the widest range of ages and abilities, and without any special supplies. Get up, grab a buddy, and start moving! <img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/8a59c068fc39c6642428245a02124c6de629dbe55c23ab56328b31f2ddd03e87/NAC_BROTHER-0873.jpg" data-mid="148759753" border="0" src="https://freight.cargo.site/w/1000/i/8a59c068fc39c6642428245a02124c6de629dbe55c23ab56328b31f2ddd03e87/NAC_BROTHER-0873.jpg" /> <img width="1538" height="983" width_o="1538" height_o="983" data-src="https://freight.cargo.site/t/original/i/b1fb7318d3cea0f008e29858010a73f6dfc8023b55e723b962ee9e78c4b0355d/NAC_BROTHER-1625.jpg" data-mid="148846483" border="0" src="https://freight.cargo.site/w/1000/i/b1fb7318d3cea0f008e29858010a73f6dfc8023b55e723b962ee9e78c4b0355d/NAC_BROTHER-1625.jpg" />